Branding Elements

Logo

Text & Symbol

Spacings, Proportions & Safety Areas

Symbol and Text Spacing: 1/3 Symbol Height
Text size: 1/2 Symbol Height, vertically aligned middle
Letter Spacing: -2%
Safety Area: 1/3 Symbol Height around the Logo

Symbol and Text Spacing: The space between the symbol and the text should be set at 1/3 of the symbol's height.

Text Size: The text should have a height that is 1/2 of the symbol's height and should be vertically aligned to the middle of the symbol.

Letter Spacing: Adjust the letter spacing to -2% for optimal visual balance and legibility.

Safety Area: A clear space around the logo should be maintained, equivalent to 1/3 of the symbol's height. This area ensures that no other elements interfere with the visual integrity of the logo.

These proportions and guidelines ensure that the logo remains balanced and visually consistent across all applications.

Brand

Color Names & Codes of the Rwanda Flag

Branding colors are not directly utilized in the identity manual, the colors that are implemented are variations derived from those original hues.

Colors

Primary with Variations

The intent of this Success Criterion is to provide enough contrast between text and its background, so that it can be read by people with moderately low vision or impaired contrast perception, without the use of contrast-enhancing assistive technology.

The Primary Blue and its variations will be used in the Main Government Website.

The Primary Green and its variations can be used in other categories of Government Websites, such as Institutions, which can be defined later.

Secondary with Variations Gold

The Secondary Gold and its variations can be used in a different category of Government Websites, such as National Bank or other which can be defined later.