Branding Elements

Logo

Text & Symbol

Spacings, Proportions & Safety Areas

Symbol and Text Spacing: 1/3 Symbol Height
Text size: 1/2 Symbol Height, vertically aligned
middle
Letter Spacing: -2%
Safety Area: 1/3 Symbol Height around the Logo

Symbol and Text Spacing: The space between the symbol and the text should be set at 1/3 of the symbol's height.

Text Size: The text should have a height that is 1/2 of the symbol's height and should be vertically aligned to the middle of the symbol.

Letter Spacing: Adjust the letter spacing to -2% for optimal visual balance and legibility.

Safety Area: A clear space around the logo should be maintained, equivalent to 1/3 of the symbol's height. This area ensures that no other elements interfere with the visual integrity of the logo.

These proportions and guidelines ensure that the logo remains balanced and visually consistent across all applications.